The most fun and colourful Group for your holidays by the sea in the legendary Riviera Romagnola!

Today Color Holiday offers different types of tourist offer: Hotels, Family Hotels, Resorts, Bed & breakfast.

The career of Gianluca Scialfa in the hospitality business starts in the family boarding house in Cesenatico, where since the first years of life, he savours and breathes that innate ability to offer that kind of hospitality that has always marked the tourism of the Riviera. Its path, lead him, at the age of fourteen years in Germany where he will work as barman. This experience enhanced his technical professional skills in the field of beverage and its linguistic knowledge, allowing him to observe how to professionally manage an hotel in a different way from the typical family management present in Romagna. After that he went to Paris, where he worked in a 5 Star Hotel, as a waiter.

This new adventure, in addition to implement his knowledge of the French language, allowed him to learn the most advanced of dining-room service techniques, as well as the management of the catering service. But he cannot forget his Romagna, a land deeply loved and to which he feels indissolubly linked and, in summer seasons, he continued to work in the family boarding house in Cesenatico. His passion for the world of hospitality, the experiences abroad and the need to confront with increasingly complex business realities thrust him at the age of eighteen years, to leave the family boarding home to continue to work at other hotel facilities of the Riviera Romagnola.

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These experiences complete his professionalism and in 1990, at the age of twenty-five years, he began his career as a hotelier opening his first hotel.


Great connoisseur of the tourist market and always attentive to innovations,
 in 1995 he is the first hotelier to introduce the “All Inclusive” treatment in the Riviera Romagnola.


In 2004 he founded the Blue Lido Hotels together with his trusted friend Emilio Montaguti who, thanks to years of experience as hotel director in the best overseas tourist villages and as artistic director in cruise ships, will greatly contribute to the creation of the company "value", bringing along all the know-how in the field of entertainment and of the show business. The new company will manage the San Pietro Hotel **** in Cesenatico and acquire three small Hotel and 6000 m2 park adjacent to them. The block will be transformed in the Metropolitan Village of Cesenatico introducing a new element of innovation in the Riviera Romagnola, the tourist village, a type of organization and management up to that moment proposed only by Italian and overseas Tour Operators. The Metropolitan Village was and still is today, characterized by a precise management idea, to give value to the most important thing for Italians, the family. This is why children become for the Blue Lido the most important element around which to develop all the services aimed to make little guests and consequently their mothers.


Five years later, the company acquired the Hotel Mokambo of Cesenatico completely renovating it with a design that reflects a modern and dynamic society where it is easy to identify architectural elements with international influence which inspired Gianluca... By looking at the Mokambo the mind goes to Miami! The management of Mokambo was entrusted to shore Hotels, a company created by Gianluca together with its historic secretary Susanne Erculei.

The career of Susanne began in 1990 as Gianluca’s secretary to then become, in 1996, the executive director of two hotels managed by Scialfa. In the course of the years Susanne concentrates her attention and her studies, the hotel management and to personnel management, dealing directly with recruiting and training all staff members working in Shore Hotels, creating an excellent business organization without ever neglecting the appreciation of the persons working in the company, the true added value of every business. The two companies, over the years, have always continued to study and observe the tourist market and its dynamics. A world constantly subject and developments and changes, especially with the advent of new web technologies that have transformed not only the way people choose and purchase, but also their life style


Precisely to respond in a personalised way to the various needs of their customers, in 2016 they founded Color Holiday that will manage all the hotels of the Blue Lido and Shore Hotels group with over 150,000 customers, 500 rooms and 200 employees. Today Color Holiday offers different types of tourist offer: Hotels, Family Hotels, Resorts, Bed & Breakfast. The story continues, we will write it together every summer!

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Color Metropolitan Beach Milano Marittima
XVII Traversa Mare, 7
48015 - Milano Marittima (Ra)

Phone +39 0544 994733
Mobile +39 351 5493650
Fax +39 0544 994735
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Metropolitan Beach is a Hotel of the chain Color Holiday
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